After covering the forgotten classic Ford and Mercury models, it’s now time to complete the FoMoCo set by turning our attention to the premium Lincoln division. Unlike the Ford and Mercury divisions which had always boasted plethora of models to choose from, Lincoln usually offered a limited inventory. Lincoln’s premium status simply didn’t allow it to do otherwise. Yet, despite that, the last surviving Ford’s secondary division still managed to offer a few models that most of us have long forgotten or simply didn’t think about for a long time. Classic Lincoln models that probably deserved better than that. Some of them have, at least. Some, on the other hand, are rightfully forgotten. Not only by us, but by Lincoln as well.
What Lincoln division lacked in quantity, they compensated with special edition models. Take the Lincoln Town Car for example. During its 30 years on the market, Panther full-sizer had spawned more than a dozen of special edition siblings. And it wasn’t the only Lincoln that’s done so. That’s why you shouldn’t be surprised by some obscured special edition Linclons on otherwise well known nameplates. These will be joined by what are basically completely forgotten classic Lincoln models that I’ve mentioned above.
Whenever premium automakers tried to market something out of the ordinary, it usually ended up in failure. Such was the fate of a plushy blue collar Lincoln’s pickup truck from the early 2000s. Blackwood was, naturally, based on Ford’s own F-150 crew cab truck and assembled in Blue Oval’s Kentucky plant. First Lincoln to be assembled outside of the state of Michigan since 1958 when Capri started the trend. Yet, Blacwood wasn’t really intended as your run of the mill workhorse. It also wasn’t the first upmarket pickup truck. So, what went wrong?
Reasons are many. For starters, buyers still weren’t ready for full-size trucks serving as personal carriers at the turn of the millennium. Then there was the issue of Blackwood’s fragility. Would you load a 1,000 pounds of rocks on that soft, carpeted, power tonneau-covered bed of his? Me neither. So, as you can see, Blackwood was neither a workhorse nor a personal carrier. And its price tag of $52,500 (more than $70,000 in 2017 dollars), didn’t exactly help the poor Blackwood. As expected, Lincoln decided to pull the plug after only one year and 3,356 sold units. 50 of them were the special Neiman Marcus editions which started from $58,800.
It’s ironical how personal carrier luxury pickups are common these days – only a decade and spare after Blackwood’s failed attempt to establish itself as one. Blackwood might have suffered from more than a few shortcomings, but it would seem that wrong timing was the worst of them.